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The modulation you describe is often mockingly called the "Truck Driver Gear Change". As you say, it is quite often used, to the point of being cliche. It has it's own page on TVTropes. At one time, there was even a "Hall of Shame" website (gearchange.org) devoted to it, although this seems to have disappeared. Here's a copy of the page from 2012 via the ...
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