(0:53) I'm looking at this song "Just Hold Me" by Maria Mena which I found to be a very good song in terms of the vocals. Though I'm curious, is there actually a specific vocal technique for this part of the chorus? It's ascending and I feel like there is a name for this.
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As one commenter said, a group of notes sung to one syllable of text is called a melisma, but one wouldn't consider that a "vocal technique". It's a composition choice followed by the singer. Further, she is singing more-or-less a melodic scale (up, then down-and-up), but again, one wouldn't consider that a vocal technique either. She is just singing the written score.
Vocal technique would include switching from full-voice to head-voice (which one could arguably say she did at the crescendo of the run). Or using vibrato (which she did for a split second at the crescendo). Or using special breathing techniques to handle long phrases (which she isn't for the single word). Otherwise, I'd say she's not using any distinguishable "vocal technique" during that run.