If you are talking about improvisation, every jazz musician must get to know how to get the phrases. Everybody is different.
You should know what jazz types are you. Swing, ska, blues-jazz, fusion, rock-jazz, etc, you can choose more than one, so it'll make you unique. Then you choose your favorite artists. Perhaps if you chose blues-jazz, you can pick Jimi Hendrix for blues and Count Basie for jazz, you can combine that two into you. Try to cover their songs, try to cover Jimi Hendrix's song in Count Basie's style maybe.
I'm a rock-jazz guitarist, sometimes I do bend my string, shred, sweep-picking in my acoustic guitar while playing jazz. You can try that.
About how you improvise, you can remember one of your favorite artist's licks, you may insert that lick on another song that you're playing with. Jazz improvise/phrases is about the player's mood, taste, time, articulation (if the players shred, he/she won't stop talking in real life). You can be different at day and night. Maybe at night, you're calm, smooth, but at the day, you're shredding all the time. Instead of shredding all the time, a guitarist that I don't remember said: "Improvisation is just like speaking, you need to breath, you need to put your emotion in your instrument.".
Maybe that's enough to answer this and inspire you.