I have trouble figuring out my guitar amplifier's equalizer settings, how does one know what the different knobs (bass, treble, mid, overdrive) do to derive a desired rock sound/feel?
Two basic philosophies. First is, set everything at 12 o'clock (halfway) and adjust everything up or down until it sounds right.
Second is, dime everything (all the way) and back things down until it sounds right. If it doesn't already.
There are other things to consider. A common metal thing is to max the bass and treble and pull back on ("scoop") the mids.
With overdrive, you'll likely max the knob at first, but the distortion you hear on record is likely not nearly as much as you think.
But don't think there's a magic setting that'll just be it. There's a YouTube video of Tom Morello talking about getting started, turning knobs and looking for the magic sound until he said "Heck with this. I'll stick with this one." And he learned to love it, and if you like Rage Against The Machine, you do too. Get to where it works well enough, and eventually you'll have your tone.
One other thing that took me MANY years to realize. The best EQ and tone settings to please your ear in a room by yourself are going to be surprisingly different from the ideal tone when you play with other instruments, and especially when recording. For example, the best guitar sound when a keyboard / synth is playing chords is often much more treble than you'd ever care to hear in a "stand alone" situation.
The best way to get the sound you desire is just to play around with the settings. A rock sound makes me think of more overdrive usually, but it depends on your situation. You can get infinite suggestions for what people like to do with their guitar, but they will mostly all be different and ultimately you just have to listen for yourself to find what you like.
Realizing that my guitar was a mid-range instrument helped me find what I believed to be the most satisfying tones i.e. not chasing extreme treble or bass.
I have found distortion is good for tightening up the sound a little bit, and higher distortion tends to work better for single note passages and diads than it does for chord work. In general terms classic rock will use more of an overdrive/low distortion than newer styles of rock and metal.
Keep playing with the settings, as you will be the best judge of what sounds like your definition of rock. This will also probably change as your ear improves, so make sure you continue to experiment.
If you are using distortion then typically you would start by having bass, treble and mid set at halfway. Increase the bass and treble with no mid you will get the metal tone. Most players keep the mid, bass and treble pretty close in values with each other then adjust the settings slightly depending on the type of guitar and genre. I see most top 40 pop/rock uses the settings like have all settings around 6 to 8 on a 10 scale.
Not mentioned above, there are amps that seem to have that Rock sound built into their circuitry, and certain guitars that take advantage of the amps characteristics, so that when they are paired up, the results are considered magical. Marshall amps and Les Paul guitars, Telecasters and Tweed Bassmans, Stratocasters and Twin Reverbs, Gretch and Vox, the list goes on and on, but my point is, you will probably have more success in finding that magic, if you find the right guitar and amp combination that suits your purpose.