That's actually not a snare drum but a “huge-diaphragm microphone”. This was a gimmick some studio engineers built out of, indeed, a snare drum shell by mounting a subwoofer in it instead of the drum head. (Note that a loudspeaker and a dynamic microphone capsule are by construction basically the same thing, just the latter is normally much smaller, lower powered, and driven in the opposite direction.)
A couple of years ago, Yamaha brought out these devices in a ready-built form.
The idea behind this concept is basically that the bigger the diaphragm, the deeper in the near field you are, which improves the low end (ideally, without compromising the transient response as an EQ boost would). The tradeoff is that these “mics” don't really handle high frequencies at all due to inertia issues, that's why such a mic is usually paired with either a conventional bass drum mic or a condenser microphone which has even better HF response (but is by itself not usually used for bass drum because the large-diaphragm variants be be in risk of getting damaged by the sound pressure levels when you mount it as close as you want for the LF).