I was introducing Baroque music to a friend, and trying to make it less intimidating, I jokingly said, "You've heard this before, Christmas shopping at Macy's." My friend laughed, but I started to wonder why that association existed.
Is it just me, or is the association real? I didn't find much online. The Worcester Chamber Music Society says, advertising a now-past program, "Two of Bach’s Brandenburg Concertos raise the Christmas spirits as only Bach can!" An event listing site called Early Music America includes a listing that says, "Nothing says Christmas like a beautiful package of Baroque musical jewels." But that's just evidence of the association, and not very much evidence at that.